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Distinctions to accelerate your personal and professional evolution

Evolutionary Professional | Spiritual Capitalism | The Teleseminar Series

Update for the next (and final) call in this series:
Monday, March 12th, 2012 @ 7:30pm Pacific

Talks and Technology ::: How "Free" Leads to Money And Fulfillment

It is no secret you need to give away content in today's marketplace. 

Not just because people need to be able to get a deeper sense of you and your approach to life, work, and the services you provide, but also as a result of the amount and degree of choice in the marketplace. They need to understand and "get" at a deeper level the difference between you and the other service providers out there.

It is your opportunity to distinguish yourself from others, demonstrate competence, and also provide value to those who may or may not be able to afford you.

AND, what stands in the way between you and their eyeballs, ears, and allowing them to "feel" you is your ability to present in person, or over the web, and your mastery of the tools of technology that are abundant and freely available to us in today's net-centric world.

Technology. Most practitioners I have met hate it. Most practitioners must develop some competency with it--unless and until you can just pay someone to handle it for you. BUT even then, you will want to know enough to keep your consultants honest. Take it from me.

Allow me to contribute to you by demystifying much of the "magical" and for most--overwhelming--world of technology.

In this free teleseminar we will cover:

  • The 4 learning types and how to integrate them into any presentation platform to keep your audience engaged
  • Blogging ::: including
    • Blogging platforms and the benefits and drawbacks of each of the available open source platforms
    • Do's and don'ts of blogging
  • Evening talks and how to:
    • Write them
    • Market them
    • Key components you must incorporate them so you can utilize them as "client acquisition events"
  • Teleseminars
    • What they are effective for and what they are not effective for
  • Which social-networking sites are a waste of your time, which ones matter, and why
  • How to use social marketing to maximize your results

When?  Monday, March 12th, 2012 @ 7:30pm Pacific

Why? As always so that you can live a more integrated--a more spiritually aligned--life; integrating your spiritual purpose and your contributions to the world with your wealth acquisition strategies.

As always, I will be taking questions live (and encouraging you to ask them), so if you have questions about any of this tech stuff or presenting, be sure to be on the call.

Register for this free call here:
http://myaccount.maestroconference.com/conference/register/4UY909U6UEBJD521

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Update for the last call: Monday, March 5th, 2012 @ 7:30pm Pacific

Here is the audio from this call:




Tonight, we will be convering Evolutionary Sales for coaches and practitioners.

Register for these free calls here:
http://myaccount.maestroconference.com/conference/register/4UY909U6UEBJD521

More details:

What if you could count on a prospective client signing an extended package with you when you see them in person? When I say, "count on" on mean--with 90% certainty?

As a holistic practitioner, you are sensitive to dynamics that do not feel right and you truly want to be of service to your prospective clients. You correctly want to make sure they never feel pressured.

And they never should--they do not need to be.

At the same time, if you have been in business for yourself for any length of time, you have come to realize that if you do not assist them in overcoming their concerns and their fears or limitations in thinking, you will never be able to assist them in realizing the life they have always wanted, dreamed of, and perhaps have come to you to assist them in finally achieving. In a sense, this is your first test as their coach, guide, or service provider in the helping industries.

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Extensions, Testimonials, Referrals, ... and Bears. Oh My!

A student of my material sent an email with some very good questions for client management including how to handle contract extensions, referrals, testimonials and general end-of-contract dynamics and structures.

I have re-posted relevant portions of the email exchange below for you.


I've listened to your recordings from previous coaching programs and have found them to be insanely valuable. I've signed 8 clients and raised my rates already in the first few months of the program, and I attribute it to following your sales process to a "T".

A HUGE thank you.

My pleasure. I am delighted to hear they were useful to you.  

 

As a couple of my 6-session coaching packages are coming to a close, I have questions around how you structure the end-of-package process. Here are some specific questions:

Do you formally review outcomes with your clients at the end of a package? If so, how do you structure this conversation?

 


Yes we do. Twice in fact. We review their outcomes and the stated evidence for those outcomes about 2/3 of the way through the process. This review is important so we can see where we are on track, see where we already achieved the outcome(s), and see where we need to focus out remaining time together.

Additionally, in the final session, what we do is review their outcomes [mostly I print them out and hand them the assessment we made together] and with those, I have them fill out an extensive feedback sheet or "exit survey" as I like to call it. 

When do you raise the issue of referrals? I love how you talk about referrals on the FAQ page of your site, and I'm wondering how else you support those ideas and maximize the chance of the client biasing toward action.

I never really raise the issue of referrals along the way. For two reasons really, 1) I find it a little off for the Evolutionary Sales™ approach, and 2) I usually I do not have to because they do--and when they mention this friend or that colleague, I tell them how to refer people to me--get their permission to give me their contact information and leave the rest to me.

Additionally, because referrals are part of the agreement they signed, the exit survey gives them an opportunity to write down two names and phone numbers for referrals they have permission from to do so--which re-presences it for them if they have forgotten; it is right there on the last page of the feedback sheet.

Do you collect testimonials from clients? This seems like it would be good material for my website, which isn't up yet. If so, how do you frame it? When do you ask for it (i.e. at the end of a package, when the client is at a peak)

Yes, of course. When they write or say something that is a peak or they are acknowledging me about something I simply ask, "can I quote you on that?" with a friendly chuckle. Then I ask them if I can edit it and send it to them for their approval before I publish it. Sometimes they want anonymity, but I then just use it and us this attribution:  " --Anonymity Requested".  

The truth is, I have no interest in the compliment personally [as in an ego boost or a pat on the back--no interest in that]. However, practically and professionally, you bet I want to hear that--as long as I can quote them on it. Compliments are of no value to me. Testimonials are.

Often, when they say something that would make a great testimonial, typing it up is the thing that is in their way and delays it becoming a testimonial. That, and they are worried about writing it well or "doing it right". So I offer to type it up for them to capture their sentiments and send it to them for their approval.

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Evening Intro ::: How to Create Compelling Packages for Your Clients

Sustainability of Change for Your Clients | Financial Sustainability for You


[RSVP Required]


It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does it allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

That's all well and good...but :::

Many of my clients lately have been asking "Well, HOW do I create one, McClain?"

HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?

This seems to be a fairly confronting aspect of building a 6-figure coaching or practitioner business. Confronting both emotionally and structurally.

Doing what The McClain-Ness™ does best, I have modeled out the structure of this kind of offering and what it must contain and comprise to be something that a client finds coherent, cogent, compelling, and credible.

What you will take home with you from this event :::
  • The structure of phases and stages and how to "stack" them to best serve the client
  • The 4 components a comprehensive package must have to be compelling
  • How to use the package to NOT sell and therefore sell even more effectively
  • The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve them

What ::: Evening Intro ::: Sustainability of Change for Your Clients
Financial Sustainability for You

When ::: Tuesday, November 24th from 7pm to 8pm
Where ::: http://sandboxsuites.com/ [10th and Mission Streets in SF]
Cost ::: $0.00 [Free]
Why ::: Duh. See above.

In Service,
/jason.the.mcclain™

 

 

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Evening Intro ::: Sustainability of Change | Financial Sustainability

Sustainability of Change for Your Clients | Financial Sustainability for You

How to create compelling packages for your clients.

"The most striking feature of the perennial philosophy/psychology is that it presents being and consciousness as a holarchy of dimensional levels, moving from the lowest, densest, and most fragmentary realms to the highest, subtlest, and most unitary ones." --Ken Wilber


You may be wondering ::: what the heck does that quote from Ken Wilber have to do with creating packages for your clients?!

I am happy to share that with you.

 


It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does it allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

That's all well and good...but :::

Many of my clients lately have been asking "Well, HOW do I create one, McClain?"

HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?

This seems to be a fairly confronting aspect of building a 6-figure coaching or practitioner business. Confronting both emotionally and structurally.

Doing what The McClain-Ness™ does best, I have modeled out the structure of this kind of offering and what it must contain and comprise to be something that a client finds coherent, cogent, compelling, and credible.


What you will take home with you from this event :::
  • The structure of phases and stages and how to "stack" them to best serve the client
  • The 4 components a comprehensive package must have to be compelling
  • How to use the package to NOT sell and therefore sell even more effectively
  • The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve them

What ::: Evening Intro ::: Sustainability of Change for Your Clients
Financial Sustainability for You

When ::: Tuesday, December 15th from 7pm to 9pm
Where ::: http://sandboxsuites.com/ [10th Street @ Mission Street in SF]
Cost ::: $0.00 [Free]
Why ::: Duh. See above.

In Service,
/jason.the.mcclain™

 

 

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Creating Comprehensive Offerings | Sustainability of Change | Financial Sustainability

UPDATE ::: You can now hear the call by clicking play below. You can also see the links mentioned in the call here:

 

  • The FAQ I mentioned as an example is HERE.
  • The two services offerings I mentioned so you can see their structure are HERE and HERE.

 

And if you are interested in the course we are about to release, sign up to be notified HERE.

 

Here is the audio for the call:

{mp3}free_teleseminars/2010_03_22_creating_offerings{/mp3}

 

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Teleseminar ::: Coaching the Coach ::: Creating Packages

How to create compelling packages for your clients.


"The most striking feature of the perennial philosophy/psychology is that it presents being and consciousness as a holarchy of dimensional levels, moving from the lowest, densest, and most fragmentary realms to the highest, subtlest, and most unitary ones." --Ken Wilber


You may be wondering ::: what the heck does that quote from Ken Wilber have to do with creating packages for your clients?!

I am happy to share that with you Monday, March 22 @ 7pm Pacific [You must register for this call at the link].


It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does having a comprehensive offering allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

 

Many of my clients lately have been asking "Well, HOW do I create one, McClain?" 

HOW do we create these offerings such that they are coherent, cogent, compelling, and credibly solid?



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