Evolutionary Blog

I’ve worked with hundreds of people over the years, and one of the common threads - in every case where they were starting their own business - was some version of self-doubt.

It shows up in many different forms: questioning whether they are good enough, whether they know enough, or have enough training. It shows up on how they set their prices, and in the way they have uncertainty about the future. It can also show up as perfectionism (because nothing is ever really good “enough” - and a half dozen other versions I could list.

One or more of these plague most solo-preneurs just starting out. Each of them are simple enough to resolve (and we can - and will - resolve them for you during the webinar on Thursday). Still others - as laid out below - require mindfulness and practice to let go of.

The most interesting challenge clients face - and the most pervasive dynamic I have witnessed among them - is many degrees more complicated.

The story may be familiar to you: you schedule a small talk - an introduction to your work - and let me assure you, these introductory workshops are the engine of your business. Through them, you provide value to the community and assist in building your following, your brand, and it’s an opportunity for people to see you in person so they get a deeper sense of you.

Someone comes up to you and tells you how amazing the talk was, how touched they were by it, and gets that glazed over look in their eye. It’s boom time, baby!

You pack up and go home and when you get home and check your email and there is a critical email from one of the evening’s participants saying that you needed to change XYZ about your presentation and how some of it was inappropriate. Suddenly all the inflation turns to deflation and you feel dejected and start to wonder - maybe this business isn’t for you.

How you actually performed becomes irrelevant because we are now dealing with a creation of your mind:

1) You collapsed two domains - personal and practical - you made a practical matter personal; you make it mean something about you personally when it is a matter of efficacy with the audience

2) Identification with your business or your material in the workshop causing you to react - you *are* your business in this situation. A case of mistaken identity. What’s more though, is these demonstrate an orientation to external validation.

This distinction Personal/ Practical is foundational in the self-esteem concepts I will lay out for you Thursday. 

Internal vs External orientations to validation will also make a headline appearance. These distinctions will go a long way toward increasing your freedom and choice and assisting you improve more rapidly.

There are a limited number of spots for the Webinar, so go grab your space now:
https://evolve-co.leadpages.net/self-esteem-burgers/

In Your Service,

Jason


Update: here is the video from the webinar. Enjoy!

The Top 6 Mistakes Coaches and Practitioners Make (Part 2)

In Part 1 we discussed the need to integrate money and spirutality, and how to better serve your clients's needs in a sustainable way.

What’s next? More nuts and bolts to build on the philosophical grounding and mindsets we established in Part 1.

4: Having only one stream of prospects

Most coaches and practitioners rely solely on word of mouth and word of mouth is good. In the 21st century marketplace there are hyper-empowered and talkative people. This is good for you. However, it is not enough. Make a decision now to take control–to be the locus of responsibility–for the success of your business. While word of mouth is critical, it is only one of at least three prospect streams the successful coach or practitioner must establish for themselves. What are those three?

•Formalized referral systems [two of them]

•Speaking engagements and free evening talks

•Word of mouth

Referral Systems

•An affiliate program with a percentage or fee for referrals; offer to pay a commission – a generous one.

•Write a referral clause into your client contract stating that if the client is happy with your services that they then agree to refer two people to you for a complimentary exploratory session. While you never want to be heavy handed about this, it does set their intention and focus their awareness on a more formal approach to referrals. And wouldn’t you rather pay them than pay for advertising (online or otherwise)?

Evening Talks | Introductory Talks | Speaking Engagements

These are the bread and butter of filling your practice and keeping it full. When you give talk make it explicit in your marketing and in your introductory remarks that you are there for two reasons:

1.     To provide value to their lives–first and foremost and;

2.     To market your services and/or products, course

Say this at the beginning – in the first three minutes – and let them know you will be revisiting what is available to them at the end. And then at the end of your talk, pass around a signup sheet for them and next – and this is critical – if they expressed interest, initiate contact with within 24 hours with an initial email beginning the sales flow process of your sales system.

Word Of Mouth

Consider this a great backup and occasional unexpected icing on the cake when those unintentional or random referrals occur. And occur they will. Sometimes they come from something you posted online or from a referral you were unaware of or a former client you have not contacted in a while.

If you do this, and you consider them in this order of importance, you will always be in control of your flow of clients and prospects–and they will flow in. Your sustainable prosperity will follow.

5. Failure To Leverage Contact Points And The Opportunity They Hold

One of the things that I am committed to changing in the world is the painful separation of Spirit and wealth acquisition.

So many people think they have to sacrifice their spiritual life to make money or they think they have to sacrifice wealth to be truly spiritual.The truth is quite the opposite. Not only can we integrate them, but we must.

I think we can all agree, that if these were integrated--if people were acquiring wealth AND living a robust spiritual life in the same time -- then so much of the unethical stuff we have seen in the financial markets in the last few years would not have happened. 

For our world to solve so many problems it has, not only can we integrate spiritual sensibilities and wealth acquisition--we must. Integrate your purpose and prosperity. End the suffering of this painful separation by integrating your purpose and your prosperity.

That is the what and the why of Evolutionary Sales. The course teaches you the how. February 28th, March 1st and 2nd in San Francisco. 

Watch the 14 minute video about the course »here«:
http://evolutionarysales.com

All of our parents were doing the best they could with the resources they had available to them at the time--and regardless of their intentions, everyone could always use more resources.

What happens in our formative years, is that patterns our parents exhibited imprinted themselves onto us as children, and later, come out in various ways as we live our adult lives. Their behaviors in relationships, their beliefs about money, about the world, about spirituality—and yes, about ourselves -- about all of life, really.

All the things they said to us that were less than empowering …

They all all made an impression on us and in many ways have us be less than fully free. Their patterns wrapped around us, clothing us in perceptions. Most people live – to varying degrees – either in perpetuation of, or in reaction against, their parents’ patterns.

We’ve all heard someone – and perhaps even ourselves – say “I’ll never be like them” or “I’ll never do that (to my kids)”. And even if you had the most wonderful parents in the world, who only loved and supported you with kindness, empathy, compassion, and clarity – there are still quirks we picked up we may be better off without – or certainly better off having choice around.

And then there are those of us who, deeply into our adult lives, are still laboring to please our parents – some of whom are not even alive anymore!

Isn’t that funny?

How do we slough off that skin shedding it to reveal our more authentic selves? How do we free ourselves from the patterns that bind?

We do it through a process called Parental Re-Imprinting.

Parental Re-imprinting is a deep and profound process I have guided hundreds of clients through – and I myself have experienced several times with my own parental history – that leaves us freer, with a greater degree of compassion and understanding—especially for our parents. Free from the patterns our parents surrounded us with.

Wherever you are on the spectrum –whether you had a traumatic and abusive childhood, or on the other end, if your parents were absolutely fantastic yet had some limitations you picked up unconsciously – or if you are still trying to please them—living your life for them, rather than you, then this process and evening will hold tremendous value for you.

These parental patterns can determine your level of happiness and success in relationships, your capacities to earn the level of money you desire, your level of self-acceptance and happiness and up to and including your overall outlook on life.

Free yourself from the patterns that bind you consciously--and unconsciously – start by joining us.

Oh -- and it's free.

When:  Tuesday, December 3rd @ 7:00pm
Where: 404 Bryant Street San Francisco CA 94107

What: Parental Re-Imprinting explained and demonstrated
Why: To free yourself 

»RSVP« to reserve your spot.

Last week I had the honor and privilege of presenting to and for the NLP Cafe in Silicon Valley. What was covered and then demonstrated with a volunteer was how to resolve emotional reactions by a huge percentage. While this video does not show the client demo, it does over the general steps and theory of the how the process works.

May it serve you in realizing what is possible for yourself in the context of your own personal evolution and -- if you are a coach or practitioner -- what is available for your clients with these tools.

In Service and In Evolution,

Jason

Learn how to facilitate this process with your clients at Getting To Grace -- the weekend training November 15th, 16th, and 17th in San Francisco. Details here:  http://getting2grace.com

If you need an iPad version, your video is »here«. 
Download this video »here120.6 MB«