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Evolutionary Blog

Distinctions to accelerate your personal and professional evolution

Purpose, Service, Offerings, Path, Upcoming NLP Training

I’ve been in this business a long time. Over 18 years now. But recently someone I knew and followed me on social media reached out to me and was not even sure if I even still engaged in one-on-one work.

Of course I do. Of course I am.

But that indicated to me I needed to reach out to you and just review the past and mention an upcoming training as well.

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At some point, I was called to purpose in a way that had me know in my bones that there was nothing for me to do but be in service of others evolving.

Engaging in it professionally began in 2004, and while it took me a couple of years of making all the mistakes one can make in this particular business I finally figured it out or “cracked the code” if you will in 2006 which was my first 6-figure year in this business.

After 18 years and after guiding well over 500 clients through 6-month programs, I thought it might be time to re-introduce myself as a lot of people following me here have only seen a slice of my work as my focus shifted to relationships and relating and I have received a lot of feedback lately around how people perceive my work. Many - an odd number - think I only work with men. And recently someone called me a “relationship expert”. I openly laughed at that and responded: I am not sure there even is such a thing as a “relationship expert”.

Also, hilariously, a client I recently signed from here on Facebook reached out and asked if I was even still in this business. That cracked me up.

So to correct and clarify the record I’ll list off the phases my business and offerings have gone through over the years, and then ground the whole thing in how I was called to purpose at a certain point of my path - while briefly illuminating some milestones along the way.

✨2004-2006 figuring out how in the heck to make it an actual business. Even though I had been a sales trainer for Tony Robbins, I quickly figured out that the relationship between client and Guide is too intimate to simply bolt on a sales system from some other business - which is where most coaches and those teaching coaches how to build their business get it wrong.

✨2006-2008 and to the Present: offering comprehensive Personal Evolution - with three phases to that structured - yet formless - 6-month program. What do I mean by that? The Phases 1. Healing and Clearing, 2. Education, self-esteem, sense of self, navigating your interiors, etc., and 3. Integration and ad hoc application were always the same regardless of the context, just sometimes called other things. But the form - what was handled in each phase - is entirely dependent on the outcomes drawn out of the client. It is purely in service of those.

🔥At one point I signed 49 clients in a row to 6-month programs [no one said no in that stretch] so I figured it was time I systematized my sales system - or reverse-engineered it is more accurate.🔥

✨2008-2014-ish I added teaching coaches and holistic practitioners how to build their businesses. The best part of my sales system is ~98% of the people I work with report it never feels like sales because it is entirely outcome-based. More on that another time.

🔮But if you think that personal evolution is not part of building your business you are … mistaken. Clearing out negative imprints and beliefs about money and spirituality, working on your worthiness of receiving, clearing fear and anxiety and perhaps shame is all critical for your success in business. So we always start there because then when we implement business strategies in Phase 2, it moves with so much more velocity and ease in your nervous system.

✨2014-2018 I did a few corporate gigs for small personal development companies - both designing coaching packages for them and teaching their team how to sell them ethically using my system.

✨2019 my attention turned to relationships, so-called “polarity”, and … well, what a clean, healthy, and evolved relationship would look and feel like.

It clearly began as more of a critique of the complete stuff I saw out there in the space. So many unclean and unhealthy principles that were clearly coming from a place of regression and for most relationship coaches - clearly from their wounding rather than from a place of vision and emergence. And as a die-hard romantic, I felt there was simply a better way.

Some of you may have seen my 4-part series on my website critiquing polarity coaches (especially the male coaches).

✨Along the way I designed and facilitated 5 NLP Evolutionary NLP Practitioner certifications - all 7 months long - in 2006, 2017, 2019, 2020, and 2022. Why “evolutionary”? Because to me, all work we do is better served by understanding Integral Theory - Quadrants, Levels, Lines, States, and Types. So both stages of ego development and emotional and moral development a la Graves, Gebser, Kohlberg and Gilligan, Wilber, et al - or simply verticality (or stages of depth if you prefer that metaphor) is critical to know what your client needs when, in what order, for what outcome.

But in terms of rapid transformation and healing your past and reducing triggers and clearing trauma - including generational trauma - there is nothing more efficient, elegant, effective, and holistic than processes like Time Line Clearing, Parental, Core Transformation, sub-modality shifts, and the like.

And therein lies another misconception about my work. While yes, I have been a certified NLP Master Practitioner and trainer since 1995 [28 years now] I do not identify as such.

I am an Evolutionary Guide™ (which transcends but includes “coach”). I accelerate evolution. Your evolution. But it also means I work within an Integral framework.

My work is best suited for people who have already done a lot of personal development - perhaps in weekend workshops, etc, and even therapy, but want more intentionality around their outcomes with more effective approaches.

ANYWHO ...

I am also offering another Evolutionary NLP Practitioner Certification training. This will be the 6th.

It is designed for coaches, healers, practitioners, professional communicators, and humans who just want to massively accelerate their personal development within a container - and with logistics designed - for integration.

It kicks off in just a few months.

You can see full details for the NLP training (including curriculum, logistics, and an extensive FAQ section here:
https://evolutionarycompanies.com/nlp-training

If you want to have a complimentary 30-minute initial conversation with me to see whether it would makes sense for us to work together in service of your outcomes, you can just go ahead and schedule that here:
https://calendly.com/evolve-co/30min

Wishing you only good things. Always.

In Your Service,

McClain

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Agreements for Healthy Relating | Agreement 1: Truth Over Comfort

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The Agreements

From Chance to Wisdom 

In my experience, there are four agreements that are necessary as foundations for any healthy relationship regardless of the context - meaning it doesn't matter if it's a professional context, if it's friendship, or if it's sexual, intimate, and romantic.

In fact the more intimate it is the more important I think these agreements are, but unfortunately - and paradoxically - the less likely someone is to actually be willing to have the conversation that’s required. That's for many reasons, most of them self-esteem issues are at their source and fear-based.

Let me explain: If we are attached to the hope that someone will like us, to the degree that it becomes a need for their approval and therefore induces fear in ourselves, and/or we have scarcity around whether or not we will actually find somebody who is a fit, or whether or not we can find someone else if a relationship does not work out, we have a tendency to overlook things that we know are important to address because if the person doesn't like us then we may take that personally in the case of a self-esteem issue, or we don't want to set up any barriers to them liking us or connecting with us.

But in doing so, we skip over critical foundational steps - and virtually assure we end up with someone who is not a fit or find ourselves in a conflict without the agreement reality as to how we find our way out of it and get back into connection.

So we ignore wisdom in favor of the immediacy of false connection - so as to not "rock the boat". At its worst, of course, this borders on codependency and external validation and that a path that if you continue down that road leads to frustration, heartache, and worse.

However if we have an abundance mindset - a certainty that there are plenty of people out there who might be a fit for us - and fit is more important than not being alone - we understand that it's easier to find somebody who's a fit that it is to deal with the frustration and challenges and eventual heartbreak of someone who is not a fit, and we are internally validated in terms of our esteem for ourselves, then we choose wisdom over chance.

The reality is we are actually choosing wisdom and communication over something much worse than chance: predictably negative results.

When do I lay out these agreements?  On the first date.

Some people may fret at this moment - and they are worried it is too late - they already skipped over these agreements and find themselves in the quagmire of shoulds and implicit agreements and unstated yet clear expectations you never agreed to. That can be an icky and frustrating place.

But don’t fret: you can transform any relationship - or “reboot” or - or start over from scratch and begin to date someone again - you can use the agreements as a way to transform friendships - I have. I have used the agreements and the conversation around them to bring years-long friendships back to life.

We’ll talk about skillful means - how most effectively to do that - after we lay out the agreements and flesh them out fully.


The Agreements

Four Foundational Agreements For Healthy Relating

  1. We tell the truth and we hear the truth and we value truth over comfort
  2. We do not hold anyone accountable to agreements they have not made
  3. If we are upset, we make a request (for a new agreement)
  4. We accept that we are responsible for our own experience and our own emotions.
    1. Make no assumptions
    2. Don’t make anything up

Let’s examine each of these agreements fully.

Agreement 1:  Truth Over Comfort

The first agreement is that we tell the truth and we hear the truth and we value truth over comfort. 

The “comfort” might be our own, or it may be the comfort of others.

Here is an excellent standard: if we are afraid to say it - or afraid that somebody can’t hear it or might take it personally - that’s probably the very thing that should be said. 

And as I am sure you have experienced, the longer we delay the telling of that truth, the bigger it becomes in our mind and the worse it will be when we tell them - for the relating, for our internal anxiousness around sharing it, and for them when they find out how long we delayed; telling the truth brings relief for all without delay. There may be broken agreements to clean up - something we will address later on in this book, but that aside, telling the truth should increase intimacy and connection. 

Hearing the truth - if done openly and spaciously - always will.

Telling the truth is not an excuse to be a jerk.

There is a popular theme in some circles where someone is a jerk (that is a technical term) and they finish it off (or begin it) with “I am just speaking my truth”.

That is not in alignment with the spirit of this rule - because most often “speaking your truth”  is just being self-indulgent. The spirit of this rule is to increase intimacy and to increase connection. Thus, we want to tell the truth with skillful means - meaning in a way that honors both ourselves, yet delivered in a way the other person is best able to receive it.  As well as caring for the relating or the relationship - the 3rd entity that is created by the synergy of the two of you.

Why is this so important?  Relationships begin to die in the unsaid.

The grass isn't always greener on the other side of the fence; the grass is always greener where it is tended to, cared for, and nurtured.

If there is enough unsaid in the relationship, you are not even relating to the human in front of you anymore - you are relating to all the stuff you have not said, or do not think you can say - and that shows up as being distracted, shut down, simply not present, or simply being silent. So instead of relating to the dynamic and vibrant human in front of you, you are simply in your head about … all the things. 

That build-up - that residue - kills true intimacy.

And yet, telling the truth and hearing the truth are - at the very least - very different sets of capacities. 

That can not be overstated - and as I have said over and over again, communication skills are physical skills that take practice - and these component skills definitely take a lot of practice.

To start with, telling the truth can take a lot of courage. Hearing the truth takes openness and, at times, a willingness to hear feedback and truths that are difficult to hear. 

And the list goes on - on both sides.

But imagine telling the truth about something - something you are scared to share about yourself - and having your partner thank you, express gratitude for trusting them to share it with them, and acknowledge you for the courage that it took and to express that they trust you even more now - and to do it without judgment - with love and acceptance. 

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The Need for Approval | Ego | Your Self-Worth is a Settled Matter

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[Originally written in August 2008 and posted with the client's permission]
 
Many people have read this piece and encouraged me to post it publicly. So, by popular demand... It is an email I posted to a client near the end of their completion of the Personal Evolution Program, and in it I address a need for approval, ego development, the purpose and motivation for personal evolution...and the distinction between self-worth and value, and more... Your self-worth is a settled matter if you will accept it as such. Enjoy.

::: ::: :::

Now back to you.

I was thinking about the approval thing. But first--you have come a long way. So stop, take a deep breath, turn around towards the sunset and enjoy the vista. You deserve it. 
 
"The mountain we climb in Personal Evolution is a bit like a mirage while hiking/climbing a mountain. You could stop now and camp for the night--or say, "forget this", it and go back down the mountainside.
 
Buuuuutt, you can also see there is a reachable summit. So you choose to go further--yet...when you reach what you thought would be the summit, there is yet another summit that materializes out of the mists. And this goes on forever. There is no omega point except when you choose to simply stop and rest. Unless and until you decide you are done.
 
Each of us have that choice every day.
 
For some, we still consciously choose to continue to deepen our depths--and plumb just behind them. There is no end or bottom to the depth -- there are only unplumbed depths. For others, they have achieved a high enough peak, that there is no motivation--no real-life reason--to climb the next.  And there are others I will not list in the interests of time. I choose--consciously--to evolve further when I should or must--that is when my business or financial or relational results are inhibited by some aspect of myself. Otherwise, I am pretty darned content with where I am at-BUT I still need to have constant attention on where I need to be for others in the context in which I want to move with greater velocity--or frankly, sometimes, ANY velocity. 
 
I urge you to make the same or a similar real world criteria as you become more and more comfortable with you you are...and as you come to full acceptance of yourself, there is a pitfall of not caring what others think--and disregarding their feedback. Care what others think in practical terms--and care deeply--as it fosters results. However, do not care about their opinions and judgments of you as a personal matter. That is--think about the practical results and adjust based on feedback, but know that as an internally validated man, the matter of your self-worth is settled. The question of the value you bring to people and the world in this context or that context, well, that is never settled as it depends on too many variables [each individuals expectations and sensibilities, your skill and competence in the domain, your sensitivities/awareness when adjustments are needed, market forces, etc.]. But that is a separate practical matter. 
 
The personal: your self-worth, is a settled matter. It is...well, pick your preference/metaphor: it is good. It is priceless. It is worth-full. It is Spirit manifest. It is divine. 
 
As for the seeking of approval-that is obviously pretending as if your worth could be determined externally. It can not. Whether you realize it yet or not, you still have to accept the opinion of others--good, bad, right, wrong--to have their opinions matter. In other words, you have the ultimate choice still--even if you are not exercising it to as full a degree as you will enjoy in the future. 
 
But why even do this work? What does it make possible? Why spend the time, energy, and the--at times--grueling work of dis-identification, detachment, and internalizing validity when you notice it as external? Why forgo the feel good and the short term false ego pump of compliments? 
 
In a word: Freedom. Freedom from what? 
 
Freedom from the ebbs and flows of the opinions and judgments of others. Why is this important? So you can gather feedback, without the moral and emotional cloud of personal meaning. Here is the challenge with tying your valuation to another's opinions: you are not only cast about from one end to the other, AND the problem with that is that people react from and interpret through their stage of egoic, emotional, and values meme stage of development. There will be patterns and probabilities, and all feedback is valid for them, but there is only so much contorting you can engage in, and stay sane and centered, and more importantly, live authentically--true to yourself.
 
Additionally, believe me, as someone who has had people tell me I am a god [literally] on more than one occasion and at times, had people tell me I was an a**hole and the devil's spawn [literally] I came to realize that no matter what they say, the truth is somewhere in the middle, and their acknowledgments and their judgments are worth only one thing: getting specifics around those experiences [I did X Y and Z in A context and they felt B emotion as a result] for the purpose of adjusting my behavior for improved results. 
 
Their characterizations are worthless except as crude pointers to their stage of development because, again, we interpret through and react and respond from our stage of development And even then, I have to gauge how valuable it is -- determined solely by how large a percentage of people are at that stage and would react/interpret the same way. 
 
All feedback is valid--and everyone's emotional experience is valid as it is and to be left untouched unless requested otherwise. However, not all feedback is valuable
 
Now, what I can not say is where the line is between the idea that they are responsible for their own emotional experience--and you are not--and where you are responsible for your impact on others and the results you garner. That is a line I have yet to determine for myself after nearly a decade of inquiry. I do know that I tend to move more and more towards having room for the emotional reactions I create in others-sometimes by simply walking through the room, or making a benign comment about my schedule, or not noticing someone in a room I am in--having space for that and having them feel valid without my trying to adjust their experience is a skill I am still developing and only in the last year and a half feel fully competent at. And I get it right about 65% of the time. 
 
Circling back--the thing to remember is that you are already determining your own worth, by agreeing or disagreeing with those who assess you as good/bad or some variation. You still have to buy into their perspective. And since you are the ultimate decider, decide now, that irrespective of the value assessments they are making and the validity of the feedback, the matter of your self-worth is settled. 
 
We were told a lie as children--something about original sin. It is more accurate to say we were born with universal innocence. And imagine, the preciousness and the innocence of a blameless child. At your core...that is you irrespective of any behaviors that are not aligned--YOU, at your core, are precious and pure, and have a hologram of divinity that you are reflecting and projecting. 
 
To think otherwise is an error--a mistake--and nothing more. 
 
In Service and in Evolution, 
 
Jason

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The Cult of Classification

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We, as a people, seem to love classifications. As humans, it is what we do best: identification. It separates us from primates. We can identify and classify things into systems, genres, classes, subclasses, and so on.

This is a great skill; a skill that could even save your life someday as you classify “dangerous, not dangerous – deadly, not deadly”. The ability to identify (what is it?) and then extrapolate accurately (what does it mean?) is indeed a critical skill. A skill no less critical even as we get more and more civilized. In fact, it could be argued that the dangers get ever more complex and demanding of this skill the more complex our society becomes, and the more knowledgeable we become.

When this gets interesting is when we apply and over apply this skill to other human beings where physical safety is clearly not a concern. We have all sorts of categorizations and systems of classification. We have ethnicity, sexual preferences, and orientation, political party affiliation, zodiac sign, political orientation or leaning, class separation, high school cliques, enneagram number, etc., etc.

These are all tools we use to classify, to categorize, and to put people into some box or drawer. At first, it may seem like we use these tools to gain a better understanding of who they are, really.

Is that how we typically use them, in actuality? The way I have seen myself and others use them is as I described above. We put them into a box. We now think we “know” them, or at least that portion of them. They are a democrat or a republican and all of a sudden, we now “know them” politically. They are a 3 on the enneagram, and all of a sudden we “know” what to expect of their behaviors; their light and beautiful side and their darker patterns.

We put them into a box and we can then relax, or tense, or whatever, but some part of us relaxes. We know them; we can now relax and move on to putting another part of them into a box. Are they heterosexual or homosexual? Ah, they are bi-sexual. We can now relax (or tense [laugh]) because we now “know” who they are sexually.

But do we? (It is fascinating to see someone feed their ego when they think they have “nailed” someone’s zodiac sign or enneagram number by guessing at it; excited about putting someone in a box.)

Once we put someone into a box, we then stop relating to who they are as a unique and beautiful being -- we begin to relate to the box. We begin to fit all of their behaviors into that box or view their behaviors through the filter of said box.

Sure, we are more comfortable ourselves once we have classified them, but the real relating begins to die a slow (or rapid) death. We now stop relating to who they are in this moment, right now, and begin to relate to what we read about them in a book, or what we see about their “type” on TV, Etc. Then what began as a tool for greater understanding and deeper relating has ended up as a wall or a barrier to greater and truer understanding – a barrier to more intimate relating; a wall around the heart. A wall and a filter we are often not even aware of.

And what are human Beings anyway? They are manifestations of the divine.

Can we really classify that?

Human Beings at their best and most inspirational are creative, spontaneous, dances of improvisation, which is completely unpredictable, and if we get too caught up in who we think they are, we may miss a glimpse of God as it dances right before us, right within our grasp. While these tools for classification are useful to a certain point, they are only useful to a certain point, where if we want true relating, true intimacy, they must then be cast aside. If we truly desire peace on this planet, it will take something like this, from all sides, from all perspectives, from all lands.

From the heart, guided by the head, enveloped in Spirit.

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Evolutionary Relating | Introduction to the Book

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This is from the introduction to the forthcoming book. You can find additional excerpts here.

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It’s the one thing that unites and connects us all.

We are not united by national origin, gender, politics, ethnicity, and the like. Not universally. The one thing that universally unites us is this:

Love

It's the one thing every human has in common.

Any poem about love in any language still transmits the same experience regardless of the language we translate it into. Sufi mystic Rumi and Nobel Prize winner Pablo Neruda were separated by several centuries yet both their poetry still translates to this:

Love

Love. Love and a clear reverence for the women they loved without losing any of their masculine centers. It's almost become a lost art.

But it does not matter where your lover came from or whether you have the same birth language - or even speak the same language. Or what color they are. We can fall in love with anyone from any place - from any religion or cultural background - at any time.

We’ve all experienced some version of it. 

Perhaps it was the rush of the chemical attraction--they touched your hand and the electricity was unforgettable. Or maybe it wasn’t the chemistry, maybe it was the feeling of finally being home. Or a kind of comfort and safety you felt almost immediately. Or maybe it was a feeling of familiarity--as if you've known someone for years even though you just met them.

Then at some point when those feelings (many of which we discover are Illusions and projections) are dispelled, and the person begins to behave in ways that disappoint, confound or even anger us, we may begin to question the connection that we have with them and at times, perhaps, even our own judgment. 

Inevitably, we come face-to-face with how many assumptions we've made. How we have built our entire relationship and levels of trust, as well as our fantasies about the future, on these assumptions. And in our pain and confusion, we often make grave errors that only make matters worse and tragically make our future in that relationship - or the next - even worse still.

Sucks, right?

But you know what? 

Virtually all of that is avoidable.

Most of us do not know how to set ourselves up for success in the beginning - we start dating based on chemistry and attraction or availability - not on aligned values. We do not know how to have the conversations to set a baseline for what we will agree on - what our agreed foundation is - heck, some people wait so long to have these conversations that they are not even sure if they are monogamous or both dating other people months into dating (!)


These are conversations that need to be had sooner rather than later. And some people know that, but they don’t know how to have those conversations.

Or worse, they are simply too scared to have them.

Then when conflict arises,  we lack the tools to navigate the situation in a way that feels good, let alone connective and satisfying to both of you.  

Or when the relationship stalls we don't know how to keep it alive, sexy, and have it continue to inspire and uplift - to bring out the best in us.

Then when it ends we have no constructive way to deal with the grief, the self-doubt, the anger, and no capacity to deal with feelings of betrayal or loss or confusion. 

At that point, some of us immerse ourselves so deeply into the process and feelings of loss that we may even think that we are destined to repeat the cycles - and perhaps some of you have - that do not work and lack fundamental workability.

This book strives to solve most of the avoidable challenges and problems that arise in all three stages of relationships and provides structures and tools to assist you in working through the unpredictable - and in some cases unforeseeable - problems that arise. 

In the beginning: how to avoid unwarranted bliss and the inevitable crash - disappointment and even, how to avoid mediocrity in the middle or simply being in a habit rather than in a relationship, how to deal with anger fear jealousy all those things that can arise and create conflict in that middle stage. And of course, the confusion, anger, and grief that can arise when it ends if it ends and how to set yourself up for Success without vilifying the other person and how to reclaim your power if you've lost yourself in the relationship. 

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