Evolutionary Blog

I’ve worked with hundreds of people over the years, and one of the common threads - in every case where they were starting their own business - was some version of self-doubt.

It shows up in many different forms: questioning whether they are good enough, whether they know enough, or have enough training. It shows up on how they set their prices, and in the way they have uncertainty about the future. It can also show up as perfectionism (because nothing is ever really good “enough” - and a half dozen other versions I could list.

One or more of these plague most solo-preneurs just starting out. Each of them are simple enough to resolve (and we can - and will - resolve them for you during the webinar on Thursday). Still others - as laid out below - require mindfulness and practice to let go of.

The most interesting challenge clients face - and the most pervasive dynamic I have witnessed among them - is many degrees more complicated.

The story may be familiar to you: you schedule a small talk - an introduction to your work - and let me assure you, these introductory workshops are the engine of your business. Through them, you provide value to the community and assist in building your following, your brand, and it’s an opportunity for people to see you in person so they get a deeper sense of you.

Someone comes up to you and tells you how amazing the talk was, how touched they were by it, and gets that glazed over look in their eye. It’s boom time, baby!

You pack up and go home and when you get home and check your email and there is a critical email from one of the evening’s participants saying that you needed to change XYZ about your presentation and how some of it was inappropriate. Suddenly all the inflation turns to deflation and you feel dejected and start to wonder - maybe this business isn’t for you.

How you actually performed becomes irrelevant because we are now dealing with a creation of your mind:

1) You collapsed two domains - personal and practical - you made a practical matter personal; you make it mean something about you personally when it is a matter of efficacy with the audience

2) Identification with your business or your material in the workshop causing you to react - you *are* your business in this situation. A case of mistaken identity. What’s more though, is these demonstrate an orientation to external validation.

This distinction Personal/ Practical is foundational in the self-esteem concepts I will lay out for you Thursday. 

Internal vs External orientations to validation will also make a headline appearance. These distinctions will go a long way toward increasing your freedom and choice and assisting you improve more rapidly.

There are a limited number of spots for the Webinar, so go grab your space now:
https://evolve-co.leadpages.net/self-esteem-burgers/

In Your Service,

Jason


Update: here is the video from the webinar. Enjoy!

In the modern marketplace, if you are in business for yourself or at a high level within a company you work for, it is impossible to avoid social media and its use if you truly want to thrive. That combined with what I believe is an emerging Age of Authenticity ... well, you get the picture.

Just scratching the surface of the broad strokes, it allows you to:

1. Provide value to others
2. Manage your brand
3. Market inexpensively and freely
4. Show your human side
5. Stay connected to others, events, and your own reputation
6. Other fun and cool stuff

This is why I cover social media in depth in the technology module of the Evolutionary Sales course.

But recently, I have stumbled onto a few resources I thought some would find useful and valuable, and I wanted to recommend them to you.

The first is a wonderfully in-depth book I read about a year ago: Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand. Whether you are a solo-preneur or you are in charge of PR for an enterprise level organization, its content will be very, very useful to you. Chock-full of examples of both the dos and don'ts and great advice for best practices. I recommend you pick it up at Amazon at the link above.

And since social media is all about sharing, here is an incredibly useful article: 9 Reasons Why Your Content Is Not Shared on Social Networks: New Research. Again, very useful stuff backed by a respectable amount of research. Links to follow in that post as well.

And if you are looking for full education around social media for small or solo businesses, I can not recommend Laura Roeder enough. Just a great person who really, really knows her stuff and is on a scale the rest of us can relate to. She gives away a ton of free valuable content if you subscribe to The Dash.

On blogging [and really, email marketing as well] here is a great piece intended for students, but equally as relevant for solo-preneurs in re blogging, articles, and email marketing on how to write great headlines and subject lines, using, one again, using some of Guy Kawasaki's Genius.

And finally for this post, I thought I would round it out with something humorous/light/fun and also very useful. So many people ask [especially now that Google+ is out to a wider invite pool] which social media service they should join, or what is suited for them, or what is the differences among them, or even, "what's the point". So, via the genius of Guy Kawasaki comes the Social Network Decision Tree. Have fun with that.

UPDATE ::: several people have asked me about facebook fan pages. Without intending the pun, I am not a fan of fan pages on facebook. You can read a prime example of why I do not recommend them »HERE«.

And in general, I have a long-held aversion to running anything in re business where I invest a lot of time, energy and/or money when I do not "own" the data and the DB. I have known a couple people who have lost everything in biz groups as a result of a facebook "oops". You do not really own your data, and your ability to administer it is at least limited on facebook [or any other social networking site].

At the same time, the service is free--you get what you pay for--and we have no right to complain about such a great platform that is offered to us at no cost.

Having said that, it does not mean I will build my business on it in any signifigant way.

How I think facebook pages can be useful is to interact with followers on a platform they are already subscribed to, but I still think the pages should be used to drive traffic to our actual web sites outside of the closed eco-system of facebook.

Update 2:   in re who reads what [links you share, emails you send out, etc. Again, via Guy Kawasaki ::: "Fascinating study by Bit.ly about the lifespan of tweets and updates. It found that the half-life (how long it took for 50% of all clicks to occur that a link would ever get) was 2.8 hours for Twitter, 3.2 hours for Facebook, and 3.4 hours for direct messages (such as email)."

Check out the research » HERE« And speaking of the stream, readmore about the art of the Tweet repeat » HERE«

Update 3: Also ... be sure to check out How to Avoid the 7 Deadly Website Sins.

Update 4: I have been asked about scheduling tools for social media. The tool I currently recommend is Hootsuite Pro. It allows you to scheudle your entire markeitng day [or your social stuff while you are off the grid] in advance. I used to recommend TweetDeck, but sice twitter bough them and took over development, they stripped it of a lot of its functionality.

And if you have not read the email charter, do that » HERE « 

All of our parents were doing the best they could with the resources they had available to them at the time--and regardless of their intentions, everyone could always use more resources.

What happens in our formative years, is that patterns our parents exhibited imprinted themselves onto us as children, and later, come out in various ways as we live our adult lives. Their behaviors in relationships, their beliefs about money, about the world, about spirituality—and yes, about ourselves -- about all of life, really.

All the things they said to us that were less than empowering …

They all all made an impression on us and in many ways have us be less than fully free. Their patterns wrapped around us, clothing us in perceptions. Most people live – to varying degrees – either in perpetuation of, or in reaction against, their parents’ patterns.

We’ve all heard someone – and perhaps even ourselves – say “I’ll never be like them” or “I’ll never do that (to my kids)”. And even if you had the most wonderful parents in the world, who only loved and supported you with kindness, empathy, compassion, and clarity – there are still quirks we picked up we may be better off without – or certainly better off having choice around.

And then there are those of us who, deeply into our adult lives, are still laboring to please our parents – some of whom are not even alive anymore!

Isn’t that funny?

How do we slough off that skin shedding it to reveal our more authentic selves? How do we free ourselves from the patterns that bind?

We do it through a process called Parental Re-Imprinting.

Parental Re-imprinting is a deep and profound process I have guided hundreds of clients through – and I myself have experienced several times with my own parental history – that leaves us freer, with a greater degree of compassion and understanding—especially for our parents. Free from the patterns our parents surrounded us with.

Wherever you are on the spectrum –whether you had a traumatic and abusive childhood, or on the other end, if your parents were absolutely fantastic yet had some limitations you picked up unconsciously – or if you are still trying to please them—living your life for them, rather than you, then this process and evening will hold tremendous value for you.

These parental patterns can determine your level of happiness and success in relationships, your capacities to earn the level of money you desire, your level of self-acceptance and happiness and up to and including your overall outlook on life.

Free yourself from the patterns that bind you consciously--and unconsciously – start by joining us.

Oh -- and it's free.

When:  Tuesday, December 3rd @ 7:00pm
Where: 404 Bryant Street San Francisco CA 94107

What: Parental Re-Imprinting explained and demonstrated
Why: To free yourself 

»RSVP« to reserve your spot.

Recently, I offered a free evening workshop on relationships. Both dating as well as conflict resolution. But the truth is, these distinctions are useful tools in any kind of relationship--be it professional, romantic, personal, or ... well, any relationship. I could have really recorded several versions of this -- or even broke this one out into three and flesh the ideas, tools, and concepts even further, but consider this a dense yet brief overview of a 2-hour workshop.

Watch the video below for more. And rememer to imagine other applications in addition to the situations I mention.

Want an iPad version?  Your video is »here« . Want to watch it on the iPhone?  Click »here«. On most other devices, the HTML5 video below should do just fine.

Approximate run-time is 31 minutes.

Dating. Relationships. Conflict.

We’ve all dated. Most of us wish we did not have to.  

And we’ve all been in relationships of varying length and experienced some kind of conflict. And we’ve moved through that conflict with varying degrees of skill and The majority of the joy and pain we experience in our lives likely involves another person--it involves a relationship. Whether it be a friendship, a romantic partnership, or a business endeavor, relationships with other people will determine a large portion of what we experience emotionally in our daily lives.

We have all had at least one relationship that confounded us in some way. Maybe we were confounded by our own choices in the relationship. Maybe we were confounded by the other person’s choices in the relationship. Maybe we look back on it and wonder why the heck we were ever in it or how the heck we got into it in the first place.

“If I knew then what I knew now …”, etc.

And maybe it is more than one relationship. Maybe there is a pattern you've noticed and you feel trapped by. And maybe the conflict you have had lead to less than inspiring results. Predictably.

And dating. Ah ... dating. It's more often than not like rolling the dice, isn't it? And we all know how gambling goes: the house almost always wins.

Whether we are in an unfulfilling relationship, want to be in a relationship or are looking to enhance and enrich a wonderful relationship we are already in, there is no way to avoid examining our human relating and the humanity of our relating. And a lot of it is messy. Some if it seems like simple chance and luck. Some of it can be confusing. Some of it is frustrating.

But it does not have to be that way.

What if you could approach a new relationship and/or maintaining your current relationship with far greater wisdom?

Can we learn wisdom the easy way?

Yes. We can.

What you can expect to discover in this evening workshop:

•How to rapidly determine is someone is a fit for you beyond the immediate “chemistry”
•How to use conflict to increase intimacy and understanding--and co-create compelling futures
•Discover a framework to evolve a relationship you are in. Like, no kidding.
•Discover the deeper values being expressed by upset (and also by joy) and how to use them to act with impressive wisdom and insight

And stop hearing yourself say things like this:

• “Relationships are supposed to be hard/require work.”
• “Why do I keep choosing the wrong person/the wrong kind of man/woman?”
• “We say we want the same things, but …”
• “We must have some past karma we're working out ...”


What: Evolutionary Relationships: From Chance to Wisdom | From Conflict to Connection
When: Tuesday, September 10th @ 7:15pm
Where: San Francisco
Cost: Free

Why: To predicably increase your levels of Joy and fulfillment in your relationships


»RSVP« for exact location by using the contact form on this site.