Evolutionary Blog

In the modern marketplace, if you are in business for yourself or at a high level within a company you work for, it is impossible to avoid social media and its use if you truly want to thrive. That combined with what I believe is an emerging Age of Authenticity ... well, you get the picture.

Just scratching the surface of the broad strokes, it allows you to:

1. Provide value to others
2. Manage your brand
3. Market inexpensively and freely
4. Show your human side
5. Stay connected to others, events, and your own reputation
6. Other fun and cool stuff

This is why I cover social media in depth in the technology module of the Evolutionary Sales course.

But recently, I have stumbled onto a few resources I thought some would find useful and valuable, and I wanted to recommend them to you.

The first is a wonderfully in-depth book I read about a year ago: Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand. Whether you are a solo-preneur or you are in charge of PR for an enterprise level organization, its content will be very, very useful to you. Chock-full of examples of both the dos and don'ts and great advice for best practices. I recommend you pick it up at Amazon at the link above.

And since social media is all about sharing, here is an incredibly useful article: 9 Reasons Why Your Content Is Not Shared on Social Networks: New Research. Again, very useful stuff backed by a respectable amount of research. Links to follow in that post as well.

And if you are looking for full education around social media for small or solo businesses, I can not recommend Laura Roeder enough. Just a great person who really, really knows her stuff and is on a scale the rest of us can relate to. She gives away a ton of free valuable content if you subscribe to The Dash.

On blogging [and really, email marketing as well] here is a great piece intended for students, but equally as relevant for solo-preneurs in re blogging, articles, and email marketing on how to write great headlines and subject lines, using, one again, using some of Guy Kawasaki's Genius.

And finally for this post, I thought I would round it out with something humorous/light/fun and also very useful. So many people ask [especially now that Google+ is out to a wider invite pool] which social media service they should join, or what is suited for them, or what is the differences among them, or even, "what's the point". So, via the genius of Guy Kawasaki comes the Social Network Decision Tree. Have fun with that.

UPDATE ::: several people have asked me about facebook fan pages. Without intending the pun, I am not a fan of fan pages on facebook. You can read a prime example of why I do not recommend them »HERE«.

And in general, I have a long-held aversion to running anything in re business where I invest a lot of time, energy and/or money when I do not "own" the data and the DB. I have known a couple people who have lost everything in biz groups as a result of a facebook "oops". You do not really own your data, and your ability to administer it is at least limited on facebook [or any other social networking site].

At the same time, the service is free--you get what you pay for--and we have no right to complain about such a great platform that is offered to us at no cost.

Having said that, it does not mean I will build my business on it in any signifigant way.

How I think facebook pages can be useful is to interact with followers on a platform they are already subscribed to, but I still think the pages should be used to drive traffic to our actual web sites outside of the closed eco-system of facebook.

Update 2:   in re who reads what [links you share, emails you send out, etc. Again, via Guy Kawasaki ::: "Fascinating study by Bit.ly about the lifespan of tweets and updates. It found that the half-life (how long it took for 50% of all clicks to occur that a link would ever get) was 2.8 hours for Twitter, 3.2 hours for Facebook, and 3.4 hours for direct messages (such as email)."

Check out the research » HERE« And speaking of the stream, readmore about the art of the Tweet repeat » HERE«

Update 3: Also ... be sure to check out How to Avoid the 7 Deadly Website Sins.

Update 4: I have been asked about scheduling tools for social media. The tool I currently recommend is Hootsuite Pro. It allows you to scheudle your entire markeitng day [or your social stuff while you are off the grid] in advance. I used to recommend TweetDeck, but sice twitter bough them and took over development, they stripped it of a lot of its functionality.

And if you have not read the email charter, do that » HERE « 

Last week I had the honor and privilege of presenting to and for the NLP Cafe in Silicon Valley. What was covered and then demonstrated with a volunteer was how to resolve emotional reactions by a huge percentage. While this video does not show the client demo, it does over the general steps and theory of the how the process works.

May it serve you in realizing what is possible for yourself in the context of your own personal evolution and -- if you are a coach or practitioner -- what is available for your clients with these tools.

In Service and In Evolution,

Jason

Learn how to facilitate this process with your clients at Getting To Grace -- the weekend training November 15th, 16th, and 17th in San Francisco. Details here:  http://getting2grace.com

If you need an iPad version, your video is »here«. 
Download this video »here120.6 MB«

Over the years, I have written several several takes, applications, thoughts, and republished dialogues on ego and self-esteem.

In terms of personal development--irrespective of your motivations; no matter if the flashpoint is your inter-personal relationships or professional life--there is no single factor that is more important to the core of your happiness, your ease and flow, and your general thrival and expansion than your egoic development. From ego-centric to gender-centric or ethno-centric to world-centric to cosmo-centric.

Blah, blah, blah. Heh.

Below is a round-up of those articles to date.

Some are tailored to small business folk. Others are more abstract and theoretical. One is a dialogue about ego among me and my brilliant friends on facebook. All are important to you as you settle into the you that is expanding personally, professionally, financially, relationally...and yes, of course, Spiritually.

Where the rubber of possibility meets the road of reality [and sometimes leaves a mark] and whether it gains traction or not, is with this single point of access.

Yes, it will enable you to handle the crap life throws at you. Deal with the less visionary of the world. Regain your balance when you lose it, be able to draw boundaries, ask for what you know you deserve, and have the confidence in the truth that everything will be fine ... eventually. That you will learn, grow, develop, and thrive. Eventually.

And remember, while the distinctions are important, an ounce of integration is worth a pound of insight or knowledge. Build the muscle. Practice. Notice. Witness.

Okee-dokee. Enough of me waxing poetic. Here they are. From the divine to the practical. From the theoretical to the hard driving and direct. Have fun.

:::

1. Self-Esteem and the Solo-Entrepreneur
2. Evolutionary Thinking on the Evolution of Ego
3. Quadrant-Based Model for Esteem for the Self
4. The Need for Approval ::: Your Self-Worth is a Settled Matter

In Service and In Evolution,

jason.the.mcclain™

"it's okay to lose, so long as you learn from every game you choose..."

“If there is no future, and there is no past; if all we’ve got is right now, then…let’s make it last.”

"Remember your dreams because your dreams become the life you lead..." --Prince Rogers Nelson

Human beings have a strange relationship to time. We sometimes get stuck in moments and replay them over and over again. We often fail to live in the "present"—not hearing the person right in front of us. Some of us are so focused on our goals in the future we often fail to enjoy them when we attain them—rather, setting new, bigger, more impressive or more challenging goals without ever pausing to enjoy the view from this new height.

Then there is this idea that there is only “the now”-- which is certainly one way to think about it. At the same time, while the past and future may only live in our minds, so do so many other things. Does that mean they do not exist? Memories? Fondness for someone? Plans for our future? They are indeed “real” even if they are strictly intra-subjective experiences.

If we declared they were not, we would have to say things like intentionality, compassion, hope, and love, were not “real”. Are you prepared to say compassion is not real? Aside from the most dogmatic of scientific materialists, I know very few who are willing to support that argument.

What then is the most appropriate and useful relationship to time that we could cultivate, such that we accelerating our personal evolution? How can we use our internal representation of time for emotional choice and ultimately, emotional freedom?

The Past

The past, in the context of accelerating our evolution, is really only useful for two things: learning, and the storage of emotional states. It is a treasure trove of opportunities for learnings and therefore evolutionary advancement.

If, while we review past events, we simply ask two questions:

1. How am I responsible?

2. What can I learn? (that is positive or empowering about yourself or about the world)

...then our relationship to the past is a healthy one.

That is, it is one that supports increasing our spiritual depth and emotional freedom while building on "mistakes" (less than optimal choices) in a useful way. The first question builds esteem for the self as all responsibility does, so long as we are taking responsibility responsibly—that is free of shame. If we use it instead as an opportunity to shame ourselves or judge ourselves, then we have been irresponsible in this exercise and defeated the very purpose of it. The questions must be answered with a positive or empowering forward look. In the case of a “failure” or a negative event, or perhaps in exhibiting behaviors that are out of alignment with our values: what can I learn such that this will not happen in the future? Or, What will I do differently in the future?

In the case of “successes”: what can I learn such that I can continue to model this behavior? How can I increase my effectiveness even further? The Present People often speak of “staying present” or “being present” or “being in the now” as if we were somehow absent. We are always present—the question is, “what are we present to?”

Often when people are not paying attention to what is in front of them, they are paying attention to their internal representations. Their internal thoughts, fantasies, imagery, or internal dialogue. Building the muscle of mastering our minds such that we are present to what is in front of us when we need to be—fully present without atemporal or past-related thoughts—is one of the critical components of the game of Personal Evolution. There are times when we are not even aware of our internal representations. We must bring these into consciousness so they can be managed appropriately and responsibly. Once we become conscious of them, it may be necessary to use certain mental shifts and practices to “shelve” these thoughts to be dealt with later when it is more appropriate for our lives. Sometimes it is a matter of learning to simply quiet the mind through meditation. Or both.

The Future

Often when I work with clients and they are in despair, I elicit their internal representation of time and find it compressed. They are seeing perhaps only two weeks into the future and the events that are occurring in their present are unpleasant--and then it just goes black.

When we extend their sense of time out to include another 100 years these feelings often turn into convictions about what needs to be done--or at the very least, increasing ease.

The truth is that regardless of what is occurring—everything has a nature: it arises and passes away. Nothing lasts forever. This is especially true for human beings. In the greater scheme of things, or in the larger view, or with an expanded sense of time, as we literally zoom out, we become more emotionally free from whatever may be troubling us at that one moment in time. Once the events become objects in our awareness and we are no longer identified with them, we are free form them and can use the events for learnings and make more appropriate choices.

This practice is especially useful for fear and anxiety. The structure of fear and anxiety is that we are imagining some future event with a negative result or outcome. However, since we know that the future exists only in our minds [although in our subjective experience it is very real] then we can bring that imagined future into consciousness and change it to a positive one. Given that neither is more “real” or “true” than the other, the evolutionary master of their own mind will change the imagined future to a positive one and “live into” that—thereby aligning their consciousness around it. While a high level of facility is required, we can all build the muscle of a more responsible and useful relationship to time. Just like all exercise, at first It may cause soreness.

So we start off light. We increase the frequency of our exercise gradually. Eventually, we are lifting heavy weight indeed and are excited about how are new habit is transforming the way we experience ourselves and how we feel. And it is then, that we are becoming free.

Here is a little gem for you. An insight and a practice. Watch this 2-minute video:

And you can download an iPad version »HERE«.