Evolutionary Blog

Distinctions to accelerate your personal and professional evolution

Why NOT to Use Hypnotic Sales Techniques

Why NOT to Use "Hypnotic Sales" Techniques:

Often I get asked to teach someone "hypnotic sales" or some variation; anchoring, state association, etc. The idea is that if you associate someone into a positive state, then anchor yourself to that for them, this will be an effective sales technique--even if it has nearly nothing to do with your offering or the functional fit between your prospective client, and their needs with your services.

There are other ideas and approaches about this, but I am going to give just that one example. They are all of that flavor.

These techniques are thought to be very powerful, and some of the most effective techniques available. Which is partly true. They may be in the very short-term sense. They are also a nightmare strategically, in the long-term sense. Not only do I advise against it, I categorically consider them unethical in most situations.

If a prospective client cannot remember how they arrived at the decision to work with you [and as a good measure, if you can not easily remind them in writing over an email] then you are going to have blowback at some point in the future.

"Buyer's remorse" does not quite cover it.

 

So not only do I have people agree that they will only use the tools of influence that I do teach in service of someone else's outcomes [not their own], but I also advise against and refuse to teach hypnosis or anchoring in the context of sales and influence in the Evolutionary Sales process. It is anathema to all that Evolutionary Sales is. If you are always coming from the place of using tools of influence ONLY to assist another in achieving their outcomes, it is virtually guaranteed you
 be selling ethically.

Now there are trainers and entertainers and presenters and "edutainers" who not only use the hypnotic sales techniques, but teach it, brag about it, and sell products to do the very things I mentioned above as unethical in my not-so-humble opinion. I have also dealt with enough of their customers post-fact that I can say the resentments and shattered hopes as a result of that strategy is frustrating to watch and painful to behold, empathetically.

On the one hand, given the volume that people like Christopher Howard and Tony Robbins produce in terms of attendees, it is hard not to be grateful for what they are doing in the world in exposing people to rapid transformation. And to be honest, I am not sure how you could do it any other way in terms of sales with a crowd that large.

While hypnotic sales may be effective and the only viable solution in a large crowd [I question that, but it is efficient for short-term-monetary gain]; it is a toxic approach for those of us in solo-businesses as practitioners. 

There is a better way, where all sides are more effectively served. 

 What I do know is that if you are opening a relationship [rather than "closing deals"] You must engage the prospect in inquiry, mostly to be certain you can be of service. Once that is assured, direct them to consider if they did have the solution they seek what it would open up in their lives and then if you are certain you are a fit for their needs and they are a fit for you, then you can ethically open the relationship.

This is the process we teach in the Coaching the Life Coach Apprentice Program. This is the approach that assures conversion rates of over 95% AND what I call a "stick rate". In other words--no relationship fall off from buyer's remorse.

At the upcoming event I am not only going to teach this entire ethical sales process for free, but I will give you all the nuts and bolts you need to have high conversion rates in your introductory sessions.

Every nut and bolt I know how to deliver to you. In service of you having sustainability of finances, your clients having sustainability of change, so we can all create a better world together as we accelerate the Evolution of Consciousness.

Join us. RSVP now to reserve your spot

0
  6381 Hits

Semi-Weekly Tips ::: Your Elevator Pitch

Elevator Pitch ::: Think of it as a teaser trailer for that summer blockbuster:

A little flash, a little emotion, a bit of intrigue, and make an impact.

0
  8295 Hits

Driving Traffic To Your Site With Social Media

 



0
  14707 Hits

Email Marketing | Plain Text vs Full HTML "Newsletters"

 



0
  14074 Hits

Spiritual Capitalism | Evolutionary Professionals in San Diego

Sustainability of Change for Your Clients | Financial Sustainability for You

 

I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be.

It is no secret that a primary component of building a 6-figure practice is to offer prospective clients a comprehensive package and path to step into.

Not only does it allow you to guide a client to more sustainable and stable change that takes hold--change that actually sticks--serving them more comprehensively--it also allows you, as the practitioner, to relax into serving them--allowing you to focus all of your energies on the clients outcomes--rather than concern for whether they will be back next week--or not.

That's all well and good...but ::: There are 2 additional critical components.

"The most striking feature of the perennial philosophy/psychology is that it presents being and consciousness as a holarchy of dimensional levels, moving from the lowest, densest, and most fragmentary realms to the highest, subtlest, and most unitary ones." --Ken Wilber

 
You may be wondering ::: what the heck does that quote from Ken Wilber have to do with creating packages for your clients?!
 
I am happy to share that with you.

 

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free evening discover:

The 3 Necessary Components for Building and Maintaining a 6-Figure Practice

  • How to construct talks and tele-seminars so that your students and attendees
  • Learn and retain more information and learnings
  • Have maximum opportunity to engage in your products or services without feeling "sold" or "pitched to"
  • How to design a comprehensive offering
  • How to structure them for the benefit of the client
  • How to "stack" the stages so the offering is cogent
  • How to turn initial consultations into results (90% conversion rate from prospects to clients) using Evolutionary Sales™
What you will take home with you from this event :::
  • How to sell without "selling"; from a place of service and contribution
  • The structure of phases and stages in your comprehensive offering and how to "stack" them to best serve the client
  • The 4 components a comprehensive package must have to be compelling
  • The philosophical and emotional residue that comes up for practitioners from antiquated ways of thinking ::: and how to resolve them
  • The structure to use to have presentations and evening introductions practically write themselves
  • The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and copy writing [and its solution]
  • How ... to integrate your purpose and your prosperity
 
 
When ::: Monday, June 11th from 7pm to 9:30pm
Where ::: In San DiegoRSVP for exact location using the contact form on this site.
Why ::: Integrate your purpose and your prosperity
 
Cost? ::: Free.
 
RSVP for exact location using the contact form on this site.

0
  8517 Hits