A question I hear often is this:
"What is the quickest way to get new clients."
It is a good question and since I have heard it so many times recently, I thought I would give you all the strategy I recommend. If you use this simple approach, you can get new clients and testimonials today.
1. Call up clients you have worked with in the past to see how they are doing.
2. When they start talking about what a great experience it was to work with you and the results they experienced in their life ask them if you can quote them on that. Type it up and send it to them for their approval. This takes the one obstacle out of the way for them--the time and energy it would take to write it up.
And of course ::: ALWAYS make sure they have approved of the testimonial before publishing it anywhere.
3. Once they have told you exactly how great it was to work with you ask them if they know anyone else who might enjoy that kind of experience. Of course they will.
4. Ask them to get that person's permission to give you their contact information. That way, you can be proactive and again, if you are truly being of service, you will take the variable out of the equation.
They may forget--they may lose your information. They may get scared. If you use a passive approach by waiting for them to call not only has their life not been served, but you have lost business.
I can not count the number of times a prospective client told me that they had simply forgotten to call me and they were grateful I had called.
Four simple steps and you have either a testimonial, or a referral--or both. I hope this makes a difference in your business and in your life today.