Evolutionary Blog

What is N.L.P.?

NLP--the set of tools titled Neuro-Linguistic Programming--is misunderstood far more often that it is understood. There is nothing new in NLP. There is no magic. It will not revolutionize your life whole-sum in one fowl swoop, contrary to the marketing of some. However, it can produce amazing rapid results in a specific context ...

So what is it?

The co-founder of NLP, John Grinder, says that it is simply a learning tool. Nothing more than a set if filters and tools to give you access to more of your neurology for the purpose of accelerated learning.

Gregory Bateson, the world famous behavioral scientist, said that NLP is the only class 3 learning tool on the planet.

What does that mean?

With NLP you learn how to learn. So then, why is NLP used the way it is used in the world most often—for brief and result-oriented therapy? This is a good question and certainly worth addressing. In the beginning, in the early 70s, there were therapists producing amazing results. They were Virginia Satir, the founder and pioneer of Family Therapy; Fritz Pearls, the pioneer and founder of Gestalt Therapy; Milton Erickson, the grandfather of medical hypnotherapy.

Additionally, there was the genius of Gregory Bateson--the world-renowned behavioral scientist. Given the results they were producing, the founders of this class of tools called NLP wanted to find out what patterns these geniuses were employing (at the meta level) that could be modeled, distilled, and reproduced.

So, with their permission, they were studied by the co-founders of NLP along with the supporting staff. Who were these people that modeled the original patterns of these therapeutic geniuses? John Grinder and Richard Bandler assisted by Robert Dilts, Judith Delozier, Todd Epstein, and Leslie Cameron-Bandler. If you’ve a scientific or skeptical mind, read anything by Robert Dilts on NLP. He will make you a believer. It could be argued that this original modeling is just one possible application of NLP.

That argument would be stunningly accurate. NLP is simply a class of tools. It allows you to distill out the structure, process, and context of any given experience. Because of this, I call NLP “the study of the structure of human subjective experience”.

Given that emotions are seemingly the biggest challenge facing human beings, then it could also be argued that investing so much time in studying the patterns of genius that have therapists get results was one of the most generous applications possible for this new-found tool. I would agree with that argument.

That was 30 years ago. Since then, NLP has come a long way thanks to the practitioners of this tool. They have modeled out many processes that the human being goes through naturally for the purpose of accelerated movement through said process.

For example—how does someone naturally resolve a traumatic experience and come out of it with an outlook of positivity and even gratitude? This has been modeled. How does someone align themselves on multiple, holarchical levels of their experience—environment, behaviors, capabilities, beliefs/values, identity, and Spirit? This has been modeled. How does a human being take a part of themselves that they previously disliked and through greater understanding and negotiation, use it as a gateway to core states of being and connectedness? This has been modeled. How does a human being take some parental experience that was traumatic for them and move to a place of resource, gratitude, and compassion? This has been modeled. What is intuition, the most useful of all trans-rational experiences? This has been modeled.

The world owes NLP a debt of gratitude. This may not even be acknowledged for another generation and that is just fine... NLP, as a field, does not care for dissertations or academia. This is largely why it is not accepted in the academic world. NLP, as a field, does not focus on whether or not something is true. “Truth” in this context has no meaning. What matters is whether or not something is useful. In that sense, NLP, as a field, is highly scientific.

However, scientific in the broad sense, not the narrow sense. By scientific in the broad sense, I mean this: experiment, get some result, and offer up your findings to a group of your peers for rigorous testing. In this sense, NLP is deeply and rigorously scientific.

Scientific in the broad sense. Not the narrow sense.

What is NLP? A set of tools to distill out models of excellence. Human models of excellence. Nothing more, but assuredly nothing less.

What is N.L.P.? a summary by Mark Michael Lewis NLP is sourced in the realization that that all human emotion is a function of how a person re-presents (represents, thinks about) any aspect of their experience. If you shift/change/alter how someone re-presents any aspect of their experience, you will shift/change/alter how they understand that aspect, what they feel about it, how they relate to it, and who they *be* around it. In more technical terms, a "top 10" might be:

1. The map is not the territory, the menu is not the meal - human beings make maps of their experience, they re-present their experience to themselves in the five senses/modalities.

2. How we understand, feel about, relate to, and BE around any aspect of our experience is determined by the map we make about that experience (our "occurring" world), not the experience itself.

In the times we face today, it has never been more challenging or more urgent that we integrate our purpose and our spiritual sensibilities with our wealth acquisition strategies.

And ... it is tough. We've all faced some degree of the belief that our spirit and our wealth is in conflict. Sadly, in the last few years, this has come into even higher relief; even greater contrast.

Not only can we integrate our purpose and our prosperity, but we must. 

In this evening introduction, we will cover:

• The 3 critical components for building and maintaining a 6-figure practice
• How to sell without selling; sell from a place of service and contribution
• How to turn your initial consultations into results

What else will we cover?

•  "Tricks of the Trade" including :::
  • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
  • 3 critical techniques to turn your initial consultations into results
• The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
  • [and it’s solution]

We'll get into how to create and hone your extended offering/package for clients. We'll talk about how to give talks, blog, and give teleseminars to acquire clients. And yes, we'll get into Evolutionary Sales™.

A system I will hand over to you in this talk. Fine-tuned, and streamlined over years of trial and error.

When?  ::: Monday, November 21st @ 7:30pm Pacific

Followed by:

Monday, November 28th @ 7:30pm Pacific
Monday, December 5th @ 7:30pm Pacific
Monday, December 12th @ 7:30pm Pacific

Where? ::: On the phone or in your web browser on your computer.  
Register « HERE »

Why?   

Why ...

I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empower to be successful, and have a full-time practice that is thriving, the better off the world will be.

And if you have read this far ... you sense the same thing. Join us:

Register « HERE » for the first call.

Update ::: recordings for the calls are now here:

UPDATE ::: This call is over. The audio from the call is now available here:

---

There are only a few components successful coaches and practitioners must incorporate into their practice to turn it into a business. At the same time, you can be “doing” these things, and still be unsuccessful unless you have the necessary techniques and ethical tactics incorporated into the components.

Not just the “how” but “how specifically”.

In this free tele-seminar discover:

• The 3 Necessary Components for Building and Maintaining a 6-Figure Practice
• 7 "Tricks of the Trade" including :::
  • 4 strategies successful coaches and practitioners engage in on a regular basis to maintain their practice
  • 3 critical techniques to turn your initial consultations into results
• The Number 1 Mistake that Practitioners and Coaches make in their marketing strategy and their copy writing
  • [and it’s solution]

Monday, March 15th, 2010 @ 7pm Pacific. Use this link to register for the call:

http://myaccount.maestroconference.com/conference/register/7B344C7GLNT38MX

This from a former student :::

"Jason McClain is the real deal. His personal life story makes the stories of both Tony Robbins and Christopher Howard look like happy-go-lucky children’s books. He has been quoted as saying, 'if I can be happy and successful anyone can'.

"He built a 6-figure practice from scratch with an intangible service ::: “Personal Evolution”. Something no one wakes up in the morning and thinks they need or looks for. His success was as a result of the incredible efficacy of the system he developed by trial and error." -M.D.

A system I will hand over to you in this talk. Fine-tuned, and streamlined.

"I believe that right now is the time for the Evolutionary Professional™. The emergent agent of change integrating purpose and wealth; doing well as a result of doing good-- integrating universal spiritual principles and free market economics. I understand that the more of you I empowers to be successful, and have a full-time practice that is thriving, the better off the world will be.

Evolving the planet one client at a time is great, but it is horribly inefficient. *laughing* Let’s accelerate the process together."  --Jason D McClain

--

Acquire knowledge from one of the most broadly educated minds in the coaching business always innocently irreverent, funny, affable, approachable, and obviously committed to serving you by delivering dense value in his talks, expect the tips you will learn in this evening to bear immediate and lasting fruit in your business and in your life.

Be sure you have something to take notes with: and feel free to submit questions before hand. Space is limited to 99 participants to grab your spot now.